Published on 2025-12-08T00:10:04+08:00
Excel for Marketing: Campaign Tracking and ROI
Excel for Marketing: Campaign Tracking and ROI
Campaign Tracker
Campaign Details
- Campaign name
- Channel (Email, Social, PPC)
- Start/End dates
- Budget allocated
- Target audience
Performance Metrics
- Impressions
- Clicks
- Conversions
- Revenue generated
- Cost incurred
ROI Calculations
| Metric | Formula |
|---|---|
| Basic ROI | =(Revenue - Cost) / Cost * 100 |
| ROAS | =Revenue / Ad Spend |
| Cost Per Acquisition | =Total Cost / Conversions |
| Customer Lifetime Value | =Avg Purchase * Frequency * Lifespan |
Channel Performance
- Traffic share by channel
- Conversion rate by channel
- Cost per click
- Revenue contribution
Marketing Dashboard KPIs
- Total spend vs budget
- Leads generated
- Cost per lead
- Conversion rate
- ROI by campaign
Email Marketing Metrics
Open Rate: =Opens/Delivered*100
Click Rate: =Clicks/Opens*100
Conversion Rate: =Conversions/Clicks*100Visualizations
- Spend by channel (pie chart)
- Performance trend (line chart)
- Campaign comparison (bar chart)
Conclusion
Excel provides robust marketing analytics capabilities for data-driven decisions.
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