Excel for Marketing: Campaign Tracking and ROI

Campaign Tracker

Campaign Details

• Campaign name
• Channel (Email, Social, PPC)
• Start/End dates
• Budget allocated
• Target audience

Performance Metrics

• Impressions
• Clicks
• Conversions
• Revenue generated
• Cost incurred

ROI Calculations

Metric	Formula
Basic ROI	=(Revenue - Cost) / Cost * 100
ROAS	=Revenue / Ad Spend
Cost Per Acquisition	=Total Cost / Conversions
Customer Lifetime Value	=Avg Purchase * Frequency * Lifespan

Channel Performance

• Traffic share by channel
• Conversion rate by channel
• Cost per click
• Revenue contribution

Marketing Dashboard KPIs

• Total spend vs budget
• Leads generated
• Cost per lead
• Conversion rate
• ROI by campaign

Email Marketing Metrics

Open Rate: =Opens/Delivered*100
Click Rate: =Clicks/Opens*100
Conversion Rate: =Conversions/Clicks*100

Visualizations

• Spend by channel (pie chart)
• Performance trend (line chart)
• Campaign comparison (bar chart)

Conclusion

Excel provides robust marketing analytics capabilities for data-driven decisions.