戻る レポート

マーケティングアトリビューションレポート

さまざまなチャネルでマーケティング活動をビジネス成果に追跡および帰属させるレポートを作成します。キャンペーンのパフォーマンス、ROI、顧客獲得コスト、コンバージョンファネルを分析します。

Why Marketing Attribution Reports Matter

Marketing attribution reports help you understand which marketing efforts drive conversions and revenue. With ExcelGPT, you can easily analyze complex multi-channel customer journeys and allocate credit to the appropriate marketing touchpoints.

ROI Optimization

Identify which channels deliver the best return on investment

Channel Assessment

Evaluate the impact of each marketing channel and touchpoint

Budget Allocation

Optimize spending based on which channels drive conversion

Essential Attribution Models You Can Implement

First and Last Touch Attribution

Measure the impact of the first channel that introduced customers to your brand and the final touchpoint that led to conversion.

Example prompt: "Create a first-touch and last-touch attribution report comparing the effectiveness of our marketing channels"

Multi-Touch Attribution

Analyze the full customer journey by assigning fractional credit to all touchpoints that contributed to a conversion.

Example prompt: "Create a multi-touch attribution model using linear, time-decay, and position-based models to compare results"

Custom Attribution Modeling

Develop custom attribution models that align with your specific business goals, customer journey, and industry benchmarks.

Example prompt: "Create a custom attribution model that gives higher weight to social media for awareness and email for conversion phases"

Creating Effective Attribution Reports with ExcelGPT

1

Prepare Your Marketing Data

Compile data from all your marketing channels, including timestamps, campaign details, and conversion data.

Example Prompt:

"Import and organize my marketing data from multiple sources into a consolidated table with standardized date formats and channel categories."

2

Map Customer Journeys

Create a sequential view of touchpoints across each customer's path to conversion.

Example Prompt:

"Generate a funnel visualization that shows how users move through marketing touchpoints from first interaction to final conversion."

3

Apply Attribution Models

Implement your chosen attribution models to distribute conversion credit across channels.

Example Prompt:

"Create a comparison table showing how different attribution models (first touch, last touch, linear, and time decay) distribute credit across our channels."

4

Visualize Results and Insights

Create charts and dashboards that clearly communicate your attribution findings.

Example Prompt:

"Create an interactive dashboard with bar charts, heatmaps, and conversion path visualizations to show the effectiveness of each marketing channel."

Essential Marketing Attribution Metrics

Conversion Metrics

  • •Channel conversion rate
  • •Attributed conversions by channel
  • •Assisted conversions
  • •Conversion path length

ROI Metrics

  • •Cost per acquisition (CPA) by channel
  • •Return on ad spend (ROAS)
  • •Attributed revenue by channel
  • •Incremental revenue lift

Channel Interaction Metrics

  • •Channel influence percentage
  • •Cross-channel impact
  • •Channel removal impact
  • •Top-performing channel combinations

Customer Journey Metrics

  • •Time to conversion
  • •Touchpoints per conversion
  • •First-touch channel distribution
  • •Most common conversion paths

Attribution Report Templates

Multi-Channel Attribution Dashboard

A comprehensive template for comparing multiple attribution models and visualizing customer journey paths.

Marketing ROI Analysis Template

Track attributed revenue, cost efficiency, and ROI across all your marketing channels and campaigns.

Ready to Improve Your Marketing Attribution?

ExcelGPT makes it easy to create sophisticated marketing attribution reports that help you optimize spending and maximize ROI.

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